Brick by Brick: How Lego Rewrote the Rules of Innovation and Conquered the Global Toy Industry

Brick by Brick: How Lego Rewrote the Rules of Innovation and Conquered the Global Toy Industry

$31.95 $25.95
By following the teams that are inventing some of the world's best-loved toys, "Brick by Brick" spotlights the company's disciplined approach to harnessing creativity and recounts one of the most remarkable business transformations in recent memory.
Title Brick by Brick: How Lego Rewrote the Rules of Innovation and Conquered the Global Toy Industry
Author David Robertson - Bill Breen
Publisher Crown Business
SKU ING-ENG-1700
ISBN 9780307951601
By following the teams that are inventing some of the world's best-loved toys, "Brick by Brick" spotlights the company's disciplined approach to harnessing creativity and recounts one of the most remarkable business transformations in recent memory.

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